Competitive Car Insurance

So, once again we see the free market at work. Many insurance companies are providing quantifiable proof that their product/service/benefit equation is better than the next company's. Nicely done, let the buyer determine the balance between saving money and getting coverage.

However, a current campaign, ("Thanks for buying my husband a falcon") delivers a simple message. Women are astute, careful shoppers who make good, informed choices about financial products. About time, isn't it. But the flip side reeeaally flipped. Unfortunately, men are now mindless dopes who take the saved money and buy falcons, or little fire engines or moose heads or ancient Chinese armor (where'd he get that for $350?). Each guy on the street has some non sequitur possesion that he purchased as a result of economic prudence. Except that she apparently made the decision, saved the money and made the purchase. Confused?